"*" indicates required fields
What's your
Revenue
Persona?
Every revenue professional leads with a signature instinct. Answer eight quick questions and we'll reveal yours — plus the growth opportunity hiding right next to it.
- About three minutes, eight questions, no wrong answers.
- Discover your persona and which domain you excel in.
- Download a badge to share, and unlock your RevUP beta benefit.
Your persona comes from a real standard.
Association revenue work has never had a shared definition of excellence. Every organization invented its own — which made hiring harder, development inconsistent and career paths unclear.
So PAR built one. A volunteer committee of working revenue professionals defined what good actually looks like. It's called the PAR Competency Model.
3Revenue domains
7Competency areas
70Defined skills
Your revenue persona is the domain you naturally lead from. Let's find out which one.
Access the Beta Assessment
Tell us where to send your invitation. (Please use the same email address you used to sign up for RevUP.)
You'll get access when the beta opens after the 2026 RevUP Summit.
You'll get access when the beta opens after the 2026 RevUP Summit.
Want to build something like this for your members?
Holmes Corporation builds competency models, body-of-knowledge frameworks and assessments for associations and credentialing bodies.
Want to build something like this for your members?
Holmes Corporation builds competency models, body-of-knowledge frameworks and assessments for associations and credentialing bodies.