Most professionals have a rough idea of where they want their careers to go. What they can’t always see is how to get there. When they look for the way forward, they find dozens of options, from articles and webinars to courses, events, and credentials, with no clear place to start. Faced with all of…
When an association decides to build out its learning and credentialing programs, the first instinct is often to invest in a learning management system. Find a platform, upload some content and open it up for enrollment. It makes sense on the surface. An LMS is familiar technology. Most organizations have used one or evaluated one.…
In the last six months, I’ve joined five associations. All five associations sent me the customary new member welcome email, and all five welcome emails began with various versions of this: “Volunteer!” “Join a committee!” “Attend this webinar! Registration is only $135!” This was the very first message I received after I’d trusted these associations…