What Dunder Mifflin’s Staff Can Teach Associations About Member Retention

For most associations, the annual conference represents the pinnacle of member engagement: a few energizing days packed with networking, education, and inspiration. It’s your association’s Dundies awards ceremony—exciting, memorable, and full of energy. But what happens in the 360+ days between conferences? For too many organizations, member engagement flatlines faster than Michael Scott’s attention span…

The Back-to-School Revenue Boom for Associations

Remember that exciting back-to-school feeling? An over-filled backpack with new school supplies, a cool new outfit, and that mix of anxiety and anticipation about what the school year would bring. Well, guess what? That ready-to-learn energy doesn’t disappear when we become working professionals, and that’s great news for professional associations! At Holmes Corporation, we’ve been…

How Certifications Build Capability, Credibility, and Career Mobility

Career success today demands more than knowledge. Professionals are expected to demonstrate mastery, apply complex skills in real-world situations, and continuously evolve as their industries change. That’s where certifications and credentials come in. They offer a way to validate capability, build confidence, and increase mobility across job roles, organizations, and even international borders. More professionals…