Accelerating Certification Growth Through Multi-Channel Training Partnerships

ARTICLES

In a professional landscape where credentials matter more than ever, certification programs are becoming increasingly valuable to both individuals and organizations. For the associations that offer them, certifications can elevate the profession, grow membership, and generate significant revenue. However, scaling these programs can be a challenge for many associations. The solution? Multi-channel training partnerships. Beyond…

Reimagining Professional Education with ML & AI: SDG Case Study

ARTICLES, HC NEWS

In today’s rapidly evolving professional landscape, personalized learning experiences are no longer a luxury—they’re a necessity. Recognizing this, HC partnered with Solutions Design Group (SDG) to reimagine our learning platform by leveraging machine learning and artificial intelligence. We’ve developed adaptive learning algorithms that cater to individual learner gaps. The result? A sophisticated system that creates…

Webinar: Growing Certification Programs Through Multi-Channel Training Partnerships

WEBINARS

In this one-hour webinar, HC’s Partner Channel VP, Kim Rudrud invites Kathleen Hebbel of the University of Maryland Global Campus, Joni Holeman of Supply Chain Mavens, Jeanne Symanoskie of New River Community College and Becky Anderson of Insperity to share their thoughts on the importance of strategic partnerships in association and certification preparation growth. Together,…

Uncovering New Audiences and Supporting the Military

ARTICLES

When it comes to discovering new audiences for an association’s certification or professional development, there is a great option that many overlook: current and former U.S. military members and their spouses. Did you know there are more than 2 million active duty and select-reserve members of the U.S. military?* And nearly 99% of military occupations…

Case Study: New Credential Program Drives 351% Revenue Growth

ARTICLES, RESEARCH & TOOLS

A global association serving the building operations industry was facing slow growth and an aging membership base. The association offered two credentials, serving early-career and experienced professionals. The early-career credential had been in the market for five years but had been earned by only 1,000 professionals. The association was looking to update the early-career curriculum…

fallen tree on roadway

Overcoming Scalability Roadblocks to Certification Program Growth

ARTICLES

Overcoming Scalability Roadblocks in Certification Program Growth Is your certification program growing slower than expected despite positive feedback and interest from industry professionals and employers? It’s possible that your internal limitations are holding you back from achieving your goals. Maybe you don’t have enough resources. Perhaps you’re wasting precious resources through process inefficiencies, or you’re…

Certification Awareness: Common Roadblocks and Proven Solutions

ARTICLES

Your association’s certification program should be one of your strategic pillars of success, elevating your profession while driving training, membership, and revenue. Certifications are valued measures of competency for both employers and professionals. In fact, 90% of HR professionals say that credentials bring value to the workplace through employee development, credibility, and performance. (The Rise…

Case Study: Connecting Strengths to Achieve Ambitious Goals

ARTICLES, RESEARCH & TOOLS

The Association for Professionals in Infection Control and Epidemiology (APIC) is the leading professional association for infection preventionists with more than 15,000 members. In 2022, APIC and its certification body, the Certification Board of Infection Control and Epidemiology (CBIC), offered two credentials with a third to be introduced in 2023. APIC’s credential preparation materials didn’t…

Why Your Certification Program Isn’t Growing

ARTICLES, RESEARCH & TOOLS

Your association set up a certification program to establish the standard of knowledge, skills, and abilities required of professionals in your industry. As you envisioned your certification program, it would generate revenue for the professional association, elevate the profession, and advance the careers of professionals in your field. But perhaps your certification program hasn’t been…