New Training Program Reinvigorates Credential,
Driving Revenue & Membership

Learn how we helped a global association facing slow growth and an aging membership base achieve triple digit credential and revenue growth! We provided a comprehensive solution, including a strategic re-envisioning of the association’s credentials, regional market analysis, content creation, product development, distribution channel expansion, and marketing leadership.

Working with the association’s subject matter experts, HC created a 4-part online-based training and credential program, providing candidates with anytime, anywhere access to study tools and final assessments. An online instructor platform and resources were also created to support global classroom delivery.

HC Case Study 1 - FM-2024_image

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