Over the past 50 years, Holmes Corporation (HC) is proud to have helped some of the world’s leading Associations to elevate and grow their member services and engagement strategies. Below you’ll find answers to some of the most commonly asked questions.
Do You Have Questions?

Our Products and Approach
What does Holmes Corporation (HC) do?
Holmes Corporation (HC) partners with associations to drive career-long member engagement through data-driven learning solutions. We offer competency assessments, adaptive certification preparation, personalized learning systems, and our Skills Assessment & Growth Engine™ (SAGE™) engagement portal. With 50 years of experience serving top associations like SHRM, ASCM, PAYO, APIC, ICF and AFCPE, we help increase certification rates, improve member retention, and generate new revenue streams. We provide strategic guidance and end-to-end service and support to ensure associations achieve outstanding results. Our instructional design & development team builds and produces customized assessment and training programs; our business development and marketing teams help you generate awareness and demand for your programs; and our in-house customer care and IT teams support your learners' and certification candidates' needs.
What types of educational products does HC offer?
- Assessments: Tools that identify individual and team knowledge gaps, providing clear pathways for professional growth and corporate development.
- Adaptive Learning Systems: Personalized learning experiences that utilize AI and machine learning to tailor study paths, enhancing efficiency and effectiveness. Resources are developed for learners and instructors. Self-study and instructor-led course materials include printed and online reading materials, quizzes, practice exams, and progress tracking.
- Engagement Portals: Platforms that deliver personalized guidance and development resources, fostering continuous member engagement.
What is a learning system?
At HC, our learning systems are adaptive, data-driven platforms that personalize the educational experience, delivering the right content, in the right format, at the right time. Designed to support professional growth, our systems combine innovative technology with proven instructional design to help learners achieve certification and career success. Learning systems include assessments, personalized study paths, reading materials, quizzes, practice exams, progress tracking, audio and video supports, and supplemental resources.
Do you offer microcredentials?
Yes, we do. Our microcredentials are short, targeted learning experiences that provide professionals with competency-based recognition in specific skill areas. To learn more about creating your own, check out our Microcredentials Playbook.
Do you utilize AI in your products?
Yes, Holmes Corporation leverages artificial intelligence (AI) and machine learning (ML) technologies across its learning products to deliver personalized, adaptive educational experiences. By analyzing learner data, these technologies enable the creation of customized study plans, optimizing content delivery to address individual knowledge gaps. This approach has led to a 35% reduction in required study time and up to a 25% increase in exam pass rates compared to traditional study methods.
What makes HC different from other training providers?
Our expertise includes instructional design, marketing, channel management, production and distribution. No other organization can provide HC’s combination of a single-source integrated business solution, sole focus on the association marketplace, decades of experience, commitment to continuous quality improvement, and proven track record of driving results.
How can I stay in touch?
Stay connected with us on LinkedIn or YouTube to see our latest updates and insights.
You can also reach us directly at:
Phone: +1-651-905-2600 (US/Canada) or +1-800-444-5004 (Worldwide)
Email: Click here to send us a message
Partnering with HC
We’re struggling with member engagement. How can you help?
HC's SAGE™ engagement portal provides personalized career pathways that keep members connected throughout their professional journey. By integrating with your existing systems and using AI-powered recommendations, we deliver relevant learning resources, micro-credentials, and development opportunities when members need them most. Achievement badges, nurture programs, and progress tracking help increase engagement with internal and external development resources and boost recertification rates.
We have a small team and want to offer more and better learning experiences for our members. How can you support us?
HC provides end-to-end service and support, functioning as an extension of your team. We handle content development with knowledge management, platform design and hosting, customer service, IT support, and distribution. Our adaptive learning technology personalizes the experience for each member while reducing your administrative burden. You maintain control of your programs while we provide the infrastructure and expertise.
We’re behind on exam prep materials updates. Can HC help manage this?
Yes! HC specializes in rapid content development and updates based on your existing programs, body of knowledge, and subject matter experts. Our knowledge management system and five-step development process ensure premium-quality, current materials. We've helped associations like APIC launch three certification preparation products in just 13 months. Our adaptive learning platform can incorporate new content and update seamlessly while maintaining personalized study paths.
Our certification program isn’t growing as fast as we had hoped. Do you offer marketing support?
Absolutely. HC provides comprehensive marketing and sales support to grow demand and increase revenue. We help position your certification programs effectively based on market conditions, develop messaging, and implement marketing strategies to build awareness, leads and demand. Our data analytics provide insights to inform your strategy, and we support distribution to individuals, enterprise partners, and global education partners.
We want to expand our professional development and certification programs, but we have limited biz dev resources. Do you provide partner management?
HC offers full business development support, from market evaluation and strategic guidance through program launch and growth. We provide expertise in product development, pricing strategies, market positioning, and revenue optimization. Our team works as your business development partner, helping you identify opportunities and execute expansion plans while you focus on your core association activities.
Can you help us expand into international markets?
Absolutely. HC has extensive experience and global reach, serving learners in 200 countries through self-study programs and instructor-led training delivered through more than 800 global training partners. Our global export success has been recognized by the U.S. Secretary of Commerce with the President's "E Star" Award. In fact, we're only the second organization in the 60-year history of the President's "E" Awards program to receive this honor twice.
Our platform supports multiple languages, currencies, and regional compliance requirements. Through our worldwide network of association and education partners, we provide comprehensive infrastructure for global distribution of assessments, certification preparation, and engagement solutions while maintaining consistent quality standards across all markets.
We're overwhelmed with content creation. Can HC help develop learning materials?
Content development is one of HC's core strengths. We work with your subject matter experts to create comprehensive learning materials including interactive online content, audio files, assessments, and remediation resources. Our knowledge management system organizes content using industry taxonomy, and our adaptive learning technology delivers materials in the most effective sequence for each learner.
We’re considering a new certification. What should we keep in mind?
Focus on building a program that supports career-long engagement, not just initial certification. Consider how assessments can identify competency gaps, how adaptive learning can improve pass rates, and how an engagement portal can drive recertification and ongoing development. HC helps you design programs based on your body of knowledge that integrate assessment, learning, and ongoing professional development for maximum member value and association revenue.
Platform, Products, and Delivery
Can HC support single sign-on or LMS integration?
Yes, HC is committed to making the learning process simple for your members and customers. Our development team works with your association's IT team to integrate with your systems, including single sign-on and integration. Our platform seamlessly integrates with popular platforms and authentication systems, reducing friction for learners and administrative burden for your team.
We're struggling with manual access to our learning products. Can this be automated?
One of HC's priorities is to make associations' professional development programs scalable. Our proprietary license and sessioning tool automates license management for individual users and group administration. This automation reduces administrative overhead while improving the user experience and ensuring immediate access to purchased content.
We still want to offer printed books, but shipping is costly. Do you have other options?
HC has experience distributing printed books to 200 countries worldwide. To minimize international shipping charges, we work with printers in strategically positioned countries to print and distribute products regionally. This approach significantly reduces shipping costs and delivery times while maintaining the same high-quality printing standards worldwide.
We want to sell exam products but lack ecommerce tools. Can you help?
Yes, HC provides a complete ecommerce solution that mirrors your association's branding. Our platform handles secure payment processing, order fulfillment, and customer management, allowing you to sell and distribute your professional development programs without the complexity of managing ecommerce infrastructure.
Can you customize products with our branding?
Yes, your members and industry professionals trust your brand, making it a critical element to the success of your professional development products. HC works with your marketing team to ensure all products we develop together prominently reflect your logo and follow your brand guidelines. From learning platforms to certificates and printed materials, every touchpoint reflects your association's professional image and maintains brand consistency across all member interactions.
Can we offer exam prep and the certification exam without risking accreditation status?
Yes, you can successfully offer both certification and preparation while maintaining program integrity. The key is establishing clear separation between your certification and preparation teams and processes. HC helps you implement industry best practices including maintaining separate personnel for exam development and preparation content, never implying your prep program is the only route to certification and never guaranteeing exam outcomes. Learn more about offering both exam prep and certification in our eBook: Exploring the Question: Can an Association Offer Both Certification and Preparation? Whether you pursue formal accreditation or follow industry guidelines, we ensure your programs meet the highest standards while maximizing member value and association revenue.