A Guide for Association Executives

Is Your Association Using Microcredentials to Drive Growth?

Discover how microcredentials can unlock non-dues revenue and boost learner engagement. Microcredentials – short, targeted learning experiences – are a hot topic in the association industry, for good reason. They offer quick wins, both strategically and financially.

This guide will answer key questions to help you start your microcredential journey with confidence:

  1. Learn the key differences between microcredentials and certifications.
  2. Understand why these programs resonate with today’s learners, and how your association can benefit.
  3. Explore learner motivation to better tailor your offerings.
  4. See the steps your association should take to start building a microcredential.

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