What does it look like when an association builds three certification prep courses in under a year, earns rave reviews from learners, and keeps pushing forward to make them even better? Ask Letty Kluttz. As Senior Vice President of Membership, Education, and Programs for APIC (the Association for Professionals in Infection Control and Epidemiology), Letty has been at the center of a remarkable education evolution — one that started with a clear member need and turned into a comprehensive rethinking of how APIC supports its infection preventionists at every stage of their careers.
What makes APIC’s story worth paying attention to is how deliberately they’ve approached the work. They built in feedback loops that actually get used. They listened when members asked for audio options and flashcards, then acted on it. They moved into microcredentials and microlearning not because it was trendy, but because their members — busy healthcare professionals who often can’t leave their facilities for days at a time — needed more flexible ways to learn. And they’ve done all of this with a staff of 50.
Letty recently joined the Leading Learning Podcast to talk through what she’s learned along the way, including some of the harder lessons around pricing strategy, sunsetting outdated content, and balancing mission with margin. Whether you’re rethinking your pricing strategy, trying to do more with a lean team, or just looking for proof that it’s possible to move fast without cutting corners, this episode delivers.
Listen to the full episode here.
If APIC’s story has you thinking about what’s possible for your own certification programs, the APIC case study is a great next read — including how the organization recouped their development investment in just 13 months and how revenue and certification adoption have both exceeded expectations.
