When it comes to discovering new audiences for an association’s certification or professional development, there is a great option that many overlook: current and former U.S. military members and their spouses. Did you know there are more than 2 million active duty and select-reserve members of the U.S. military?* And nearly 99% of military occupations…
At some point in our lives, we’ve all been faced with tackling multiple-choice questions. Whether that’s in a high school math test, a survey following a big purchase, or even an online quiz to determine which movie best suits our preferences. There are so many wide-ranging applications for this style of assessment; in fact, multiple-choice…
A global association serving the building operations industry was facing slow growth and an aging membership base. The association offered two credentials, serving early-career and experienced professionals. The early-career credential had been in the market for five years but had been earned by only 1,000 professionals. The association was looking to update the early-career curriculum…
Overcoming Scalability Roadblocks in Certification Program Growth Is your certification program growing slower than expected despite positive feedback and interest from industry professionals and employers? It’s possible that your internal limitations are holding you back from achieving your goals. Maybe you don’t have enough resources. Perhaps you’re wasting precious resources through process inefficiencies, or you’re…
The U.S. education and career training system is at a crossroads. Current degree programs can be expensive and time-consuming, and may fail to provide the practical, job-ready skills employers seek. This disconnect contributes to the growing skills and experience gap, affecting both employers and workers. Therefore, collaboration among schools, employers, professional associations, and government agencies…
One of the most difficult tasks for any certification is measuring a candidate’s ability to apply the knowledge that they have to a real-world situation. It shouldn’t be any surprise then that teaching that ability to candidates is one of the most difficult tasks associated with creating and executing certification preparation materials. This is true…
Have you considered offering more than one learning format for your certification exam preparation programs? Studies have shown that learning styles vary from person to person, and everyone has unique demands on their time. Self-study courses offer flexibility and autonomy, allowing learners to learn where and when they have time. On the other hand, instructor-led…
Your association’s certification program should be one of your strategic pillars of success, elevating your profession while driving training, membership, and revenue. Certifications are valued measures of competency for both employers and professionals. In fact, 90% of HR professionals say that credentials bring value to the workplace through employee development, credibility, and performance. (The Rise…
We’ve officially made it to the content creation and management section of our How To column, welcome! Today, we’re specifically going to talk about content singularity. Now, you may be thinking to yourself, singularity? Like Einstein’s kind of singularity? Not quite. Instead, it refers to concepts that are shared between different products or instances. So…
The Association for Professionals in Infection Control and Epidemiology (APIC) is the leading professional association for infection preventionists with more than 15,000 members. In 2022, APIC and its certification body, the Certification Board of Infection Control and Epidemiology (CBIC), offered two credentials with a third to be introduced in 2023. APIC’s credential preparation materials didn’t…