If you’re an association leader in learning and development or certification, you’re probably sitting on more data than you realize. (Or maybe you realize it and it makes you slightly anxious!) Every learner interaction, every assessment result, every course enrollment and engagement pattern adds to a growing pool of information that could be shaping better…
What does it really take to build a thriving career and bring others along with you? International Women’s Day gave us the opportunity to recognize leaders who shape our organizations, strengthen our communities, and inspire the next generation of professionals. This year’s theme, “Give to Gain,” highlights a powerful truth: when leaders invest in others…
International Women’s Day is a chance to celebrate the leaders who strengthen our organizations, uplift their communities, and pave the way for the next generation of professionals. This year’s theme, “Give to Gain,” speaks to a simple but powerful idea: when leaders pour into others through mentorship, collaboration, and shared knowledge, everyone rises. We sat…
If you’re like most associations, you’ve got content everywhere. Articles, webinars, conference recordings, research reports, certification prep materials, member resources – all built to support your industry and your members’ learning journeys. But learning has evolved dramatically over the past few years. Learners have come to expect: Real-time personalized content recommendations Microlearning and microcredentials Badging…
What does it look like when an association builds three certification prep courses in under a year, earns rave reviews from learners, and keeps pushing forward to make them even better? Ask Letty Kluttz. As Senior Vice President of Membership, Education, and Programs for APIC (the Association for Professionals in Infection Control and Epidemiology), Letty…
Associations invest an enormous amount of time and care into building credible certification and learning programs. But when learners get stuck—can’t log in, can’t find an answer, or aren’t sure what to do next—the experience can quickly shift from empowering to frustrating. At Holmes Corporation, we see customer support as a critical part of protecting…
The challenge isn’t finding learners who want professional development. It’s having the resources to serve them. New research from Leading Learning’s Strategic Outlook for Association Learning Businesses 2026 reveals a surprising truth: internal constraints, not market demand, are the primary obstacle holding association learning businesses back. For leaders who’ve spent years worried about competition from…
In my October article, I outlined five key trends shaping education and training in 2026. One of those trends—the ecosystem approach—highlighted that no single entity can or should tackle workforce development alone. This is where professional associations come in. I have a firm belief that professional associations, like those Holmes Corporation (HC) has been partnering…
Have you heard? The U.S. Freedom to Invest in Tomorrow’s Workforce Act just transformed 529 plans from college-only savings accounts into flexible career development tools. So what does this mean for you? This change means your U.S.-based members can now use their 529 funds for professional certifications, licenses, and credentialing programs. Quick refresher: What’s a…
One of my favorite parts of working in the broader education and training industry is connecting with other impact-focused leaders. There’s a genuine willingness to share ideas, collaborate on solutions, and ultimately drive improved outcomes. Because at the core, most leaders are working at companies like Holmes Corporation (HC) that are focused on the double…